FROM THE MILL TO THE MARKET: WE GIVE YOUR OIL THE VALUE IT DESERVES
You've worked hard all year. You've anxiously watched the sky, tended every plant, pressed olives at night to ensure quality. And then? The customer looks at the bottle and asks for a discount. Or, worse, compares you to supermarket oil.
The problem isn't the price. It's the perception.
If customers see only "olive oil," they'll look for savings. If they see care, history, and exclusivity , price becomes irrelevant. I'm Dario Masciaga , the SommOlier. I combine technical expertise (AISO Sommelier) with food marketing strategies to achieve one thing: position your product in the premium segment, where it deserves to be.
MY PATHS FOR PRODUCERS
I don't offer "advertising." I offer concrete tools to sell better and at a higher price.
1. SENSORY & STRATEGIC IDENTITY CARD
The evolution of the old technical data sheet. It's not used for "certification," it's used for sales.
The chemical and organoleptic analysis sheet is essential, but it tells the end customer nothing. I transform that data into emotions that open the wallet. What you get:
- ✅ Certified Organoleptic Analysis: The AISO technical evaluation of your product. It includes honest feedback on any defects or room for improvement (essential before bottling or for further improvement).
- ✅ Emotional Translation (Copywriting): I take hints (e.g., "medium bitterness") and transform them into sales pitches (e.g., "a vegetal embrace that cleanses the palate"). Texts ready to use on your website, labels, or brochures.
- ✅ The Comfort Pairing: Enough with the usual "grilled meat." I create precise food pairings that evoke memories and whet the appetite while reading.
💰 Investment: €95 (The cost of a few bottles to change the fate of the entire production)
2. DIGITAL TASTING EXPERIENCE
We bring your oil to the customer's home before they even buy it.
E-commerce has a limit: the customer can't taste. We break down this barrier. We harness the power of video and neuromarketing to activate the senses remotely. What you get (3 videos optimized for social media/web):
- 🎥 Video Tasting (Storytelling): Your product in the spotlight. A story about your oil, its aromas, and the emotions it evokes.
- 👂 The ASMR (Sensory) Experience: Amplified sounds and macro details. The sound of the cap unscrewing, the sound of the oil dripping into the glass, the color shimmering. This creates pure visual desire .
- 🍽️ The Gastronomic Tip: Not a long, boring recipe, but a quick video on how your oil transforms a simple dish (e.g. bruschetta or soup) into a masterpiece.
Bonus: Videos will also be published on the official "Il SommOlier" channels (target community). The original files will be provided for your unlimited use.
💰 Investment: €290
YOUR OIL IS WORTH MORE.
Stop being "one of many." Become the star of the table.